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Nutraceuticals & Natural Vitamin Micronutrients A nutraceutical is a food (or a micronutrient) that provides a healthy medical benefit. Nutraceutical was defined first by Dr. Stephen DeFelice, M.D. who was the founder of the Foundation for Innovation in Medicine. Perhaps your mother told you "you are what you eat" is essentially the foundation for nutraceutical research and the practical theories that have exponentially evolved out of this new science. Sometimes nutraceuticals are called functional foods. They provide a benefit beyond basic nutrition. For example in recent years increasing scientific studies have demonstrated the extended benefits of dark berries like blackberries, elderberries, blueberries. strawberries - and the wonders of drinking green tea. These would be nutraceuticals. Omega 3s have become nutraceuticals. Resveratrol is a nutraceutical. CoQ10 is one of the most understood nutraceuticals. In the dietary supplement world Natural Biology uses ingredients like Colostrum, Omega 3 Krill Oil, Resveratrol, CoQ10, Vinpocetine, and so forth as nutraceuticals. And, because we are limited by outdated regulations that are not in sync with science, we are limited to structural claims about nutraceuticals versus what they may actual do.
 
Natural Biology is committed to provide you with the latest research information so you may informed decisions about the products you purchase and use.  Natural Biology uses a meta-analysis of what we have determined is the best research for the products we provide.  Currently our industry trade organizations are engaged in a heated battle to allow dietary supplement companies to provide more comprehensive scientific information.  Until then we will continue to direct our customers to third-party blogs, books, and newsletters -because we believe you are intelligent enough to make adult decisions for yourself. 

Supplement Users are Usually Responsible

Self reliance has always been a major character trait of dietary supplement users.  Our typical customers understands their responsibility for the their own health including diet, exercise, supplements, and regular medical check-ups.   We believe in integrated medicine which is a balance of doing those specific actions daily that improve our health while seeking professional medical advice and care.   

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